How can the clothing retail industry develop better?

Metersbonwe's apparel revenue has been declining for three consecutive years, and it has frequently closed stores; Li Ning has closed 1,200 stores in half a year; Giordano, Bosideng, Semir, Lilang, Guirenniao... are all suffering. The industry generally believes that e-commerce is an important factor in the decline of traditional clothing retail. The e-commerce business model eliminates the middle link and can save costs in many aspects such as manpower, rent, and transportation. E-commerce platforms can also provide consumers with comprehensive product and consumption information. From the perspective of consumers, they can intuitively and conveniently "shop around", so why not? So, in the context of the booming development of e-commerce and the decline of traditional retail, how can companies engaged in the clothing industry flourish?

First, we must change our business philosophy, take advantage of the e-commerce platform, and improve our business model. Compared with the traditional clothing retail industry, the sales of goods through e-commerce platforms have different requirements for personnel capabilities, business philosophy, marketing methods, management processes, and many other aspects. If companies want to take the "free ride" of e-commerce, they must adapt to the requirements of the e-commerce business model. Secondly, we must segment consumer groups and take a differentiated path. Consumers of different ages, classes, industries, and incomes have different requirements for clothing. Segment consumer groups, conduct market research, and provide differentiated products based on the needs of target groups. Finally, companies focus on brand building and build the influence of clothing brands. With the development of the economy, consumers' market purchasing power continues to increase, and the focus of product attention has shifted from price to brand. As a product that is closely related to human life and must meet multiple human needs, consumers pay particular attention to brands.