The clothing industry needs to protect its trademarks

If there is an item that accompanies humans, it is clothes. To understand how closely clothing is related to humans, think about the crowded shopping malls, clothing stores everywhere on the streets, the annual profits of branded clothing, fashion magazines and the number of editors in the industry. There are many practitioners in the clothing industry, and it is not easy for companies in this industry to stand out. In addition to improving the traditional business model, we must also pay attention to the creation of brand advantages. Protecting the brand advantages of enterprises requires the help of intellectual property rights. So, how should companies in the clothing industry protect trademarks, patents and copyrights?

For companies in the clothing industry to achieve good development in the fierce market competition, it is important to change the business model and refine the consumer groups. However, it is also important to strengthen brand building. This is because the "rating" of the company in the minds of consumers ultimately depends on the quality of its products. If the quality of the products that the company puts on the market is very poor, how can it last long even if the best marketing methods are used?

Brand is a comprehensive evaluation and cognition of consumers on a company and its products, after-sales service, and cultural value. It is also a trademark logo that can trigger the psychological activities of the audience. The logo used by enterprises to distinguish different types of goods on their products is the carrier of the brand. Without such a carrier, the brand value will have no place to rely on. If enterprises engaged in the clothing industry want to strengthen brand building, they must start with trademark protection.

A trademark is a mark used by a commercial entity on the goods or services it provides, which can distinguish its goods or services from those provided by other market entities. A trademark approved for registration by the Trademark Office is a registered trademark, and the trademark registrant enjoys the exclusive right to use the trademark and is protected by law. This is the biggest difference between a registered trademark and an ordinary product logo. The trademark registrant enjoys the exclusive right to use his trademark, and no unit or individual may use it at will without permission. A registered trademark can not only effectively protect the legitimate rights and interests of the trademark owner, but also facilitate consumers to recognize the brand for shopping, and facilitate enterprises to create brands to seize the market. In addition, a trademark is also an intangible asset. A registered trademark can enable an enterprise to directly obtain economic profits through transfer or authorization.