Clothing companies should do a good job in protecting patents and copyrights
If companies in the clothing industry want to provide consumers with differentiated products, they must do two things: "no copycats" and "no copycats." "No copycats" means that companies should innovate and provide consumers with non-popular products. This requires companies to strengthen their sense of innovation and increase their investment in innovative activities. "No copycats" means that companies should protect their products' intellectual property rights. Otherwise, if original innovative achievements are copied and copied in large quantities, even the most innovative products will be "indistinguishable from the crowd." For companies in the clothing industry, if they want to "not be copied," they must protect their design patents and copyrights.
Design patents refer to new designs that are aesthetically pleasing and suitable for industrial applications for the shape, pattern, color or combination of a product. After a design patent is granted, no unit or individual may implement its patent without the permission of the patent owner, that is, they may not manufacture, promise to sell, sell or import its design patent products for production and business purposes. In other words, after a company applies for a patent for an original clothing design, it can prevent other companies from misappropriating the design and ensure the innovation of the company's products. In addition, patents can not only protect the legitimate rights and interests of enterprises, but also prove the innovation ability of enterprises, which can enhance consumers' trust in enterprises and increase the market sales and economic benefits of enterprises' products.
Of course, enterprises engaged in the clothing industry want to reduce the occurrence of "copycats". While doing a good job of design patent protection, they should also do a good job of copyright protection. The works referred to in the Copyright Law refer to intellectual achievements in the fields of literature, art and science that are original and can be reproduced in some tangible form. Therefore, those clothes that embody the designer's intelligence and embody originality can be protected by the Copyright Law. In my country, the work automatically owns the copyright when it is completed. Copyright registration is not a prerequisite for the work to obtain copyright, but the copyright registration certificate is a preliminary proof of the registration matter, which can be used as a proof document for claiming rights or filing administrative processing (litigation) of rights disputes. Copyright registration can not only safeguard the legitimate rights and interests of its copyright owners and users, help them resolve copyright disputes caused by copyright ownership, but also facilitate the licensing and transfer of related works, and provide necessary proof for realizing their economic value. Therefore, it is recommended that enterprises engaged in the clothing industry do a good job of copyright registration.